TIME published a cortisol myth-busting piece on April 23 as searches for the term "cortisol" have nearly doubled since January and hit record highs for three consecutive months. The piece makes a clinically important point that most wellness content gets backwards: burnout is not associated with chronically high cortisol, it is associated with a flattened cortisol rhythm and sometimes low cortisol, a state the body reaches after prolonged stress has worn the system down. The hormone that everyone is trying to lower may already be too low by the time they notice something is wrong. Here's what people are reacting to: everything they've been told about cortisol and stress is probably backwards.